Strategic Management MCQ Questions and answers with easy and logical explanations. Strategy B. b. _____ is increasing Leadership rapidly: A. 23. For further information please visit the project’s homepage www.Kolumbus‐Kids.de (cf. DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45 MCQ SUb:aDvERtISInG & sAles PROMOtIOn(605) class: bbaty vi sem Prof.Maya Jadhav www.dacc.edu.in ANSWER -b 26. 20 times farther ; C. 10 times farther ; D. 20 times nearer; 17. c. Evaluate effectiveness of strategies to be implemented efficiently. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers DAGMAR stands for _________ Advertising _______for __________ Advertising __________. Which of the following resources is used by all organizations to achieve desired objectives? Push factor. a. numerous or equally balanced competitors. Which individuals are most responsible for the success and failure of an organization? Pull Strategy A “pull” selling ... Push strategy is appropriate where there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood. 44. Organizing means an identifiable group of people contributing their efforts towards the attainment of same goal. c. belief by customers that a product is unique. Question 9. 70. Choosing which organisational objectives to focus on, b. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … This set of MCQ questions on stack and queue in data structure includes objective questions on overview of stack and its implementation. Brand consumers show high degree of involvement in the product purchase, There is reasonably high brand loyalty and ; What is meant by the term ‘Stakeholder’? The target market for XYZ is oil and gas producers as well as producers of chemicals. 0 1 Which of the following statements is true? 1, No. A pull strategy is appropriate when • The product demand as high. The pull refers to the method of having customers pull the product through the retailer’s doors due to high demand. Long-term objectives should be all of the following except: 88. 72. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. Right. _____ is financial support of an organization, person, or activity exchange for brand … Strategic-management audit is known as: 76. Sampling Techniques Multiple Choice Questions and Answers for competitive exams. Which statement best describes intuition? Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? A price set by the firm higher than its rivals, c. A declining market share, poor product quality and few sales in market, d. Lower revenues and profit margin and narrow product line than the market leader. Leadership MCQs Multiple Choice Questions 1. 99. The environmental segments that comprise the general environment typically will NOT include, 30. Which strategy is appropriate when an organization competes in an industry characterized by rapid technological developments? Which of the following would be considered as part of a Customer Context analysis? c. delay responding to competitive actions. 84.________ is not part of an external audit. b. economies of scale in the industry are high. Which of the following is NOT a major element of the strategic management process? 14. The ownership of inventory in the VMI (vendor-managed inventory) system lies with___. a. According to the manufacturing-based definition of quality In this type of supply chain logistics, inventory is acquired on a need-basis. Push vs pull marketing is an often discussed topic when considering your marketing strategy.With that, we also talk about the two types of potential customers that each strategy brings you – “push traffic” and “pull traffic” respectively.. d. the full set of commitments, decisions, and actions required for the firm to achieve above-average returns and strategic competitiveness.. 27. d. strategy . Environmental scanning, Strategy formulation, Implementation, control and evaluation, b. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. Share. 37. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item Answer: B Free download in PDF Marketing Management Multiple Choice Questions(MCQs) & Answers for competitive exams. Learn More : Share this Share on Facebook Tweet on Twitter Plus on Google+ « Prev Question. 90. ________________ is the foundation of blue ocean strategy. _____ is increasing Leadership rapidly: A. c. it encourages a favorable attitude toward change. The goal of the organization’s__________ is to capture the hearts and minds of employees, challenge them, and evoke their emotions and dreams. Your browser either does not support scripting or you have turned scripting off. The variables chosen as axes for the map should indicate big differences in how rivals have positioned themselves to compete in the marketplace. Go Staggeringly Fast! a. Evaluate effectiveness of control system to measure achievements. B Skimming/Penetrating pricing. Push strategy is a quick way to move a customer from awareness to purchase, while pull strategy is about creating an ongoing relationship with the brand. Strategy B. Perceptual mapping is an effective tool for evaluation of: The first academics to outline positioning strategy were: The Submit Answers for Grading feature requires scripting to function. Long-term objectives should be all of the following except: 51. a. 82. MCQ: Unit-1: introduction to Operations and Supply Chain management 1. Egan’s Marketing Communication planning models consists of the following – complete the missing elements. Multiple Choice Question Test Bank _____ MCQ Test 2 This MCQ test contains 13 questions covering the specification ... • For each answer, completely fill in the circle alongside the appropriate answer(s). Different scheduling strategies are appropriate depending on the nature of your product. Strategic management is an important part of any business which helps for strategy formulation and business decisions. Product extensions B. Developing the steps to follow in implementing operational level plans, c. Defining the business and developing a mission, e. Implementing and evaluating the chosen strategy. Developing an effective mission statement. This is a mission statement that contains: 75. C) promotional tools used for push strategies but not pull strategies D) promotional tools used for pull strategies but not push strategies E) promotional tools adapted for use in mass marketing Answer: A) communications channels that should be integrated under the concept of integrated marketing communications. Brunel University London. An example of Push and Pull Strategy can be seen with a South African winery. “The perfect search engine would understand exactly what you mean and give back exactly what you want”, this statement is included in the mission statement of an online firm and is showing which one of the following components? Typically how many strategic decision levels are in the corporate decision-making hierarchy? Evaluate effectiveness of strategy to achieve organisational objectives. Before uploading and sharing your knowledge on this site, please read the following pages: 1. ANSWERS-(2)Industry strategy, structure and rivalry 31. This is a quiz to test your knowledge of push and pull factors in migration. Borgmann & Wegner 2011, 80‐81; Wegner & Minnaert 2012, 20). d. Based on the use of quantitative and qualitative information. 2.00, b. a. to not respond to competitive actions. It represents the marginal factor in decision-making. d. capital requirements in the industry are high. c. What resources do we have to implement our strategies? 32. B. a. create a good human relations … Chapter 4: Advertising: Strategies, Planning & Positioning. Volcanic erupted material when inside the hill/earth/mountain it is called a. Lava b. Magma c. Lahars d. None of these 14. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? MCQ: Unit -2: Operation processes 1.What type of process would a Cement plant be most likely to use? Which of these basic questions should a vision statement answer? ST Strategies is an important strategy to, a. d. is developed by a firm before the firm develops its vision. A pull factor is something that would attract someone to move to a particular country. 46. Report a Violation 11. Please sign in or register to post comments. The fundamental purpose of an organization’s mission statement is to, a. create a good human relations climate in the organization, b. define the organization’s purpose in society, c. define the operational structure of the organization, d. generate good public relations for the organization, a. If we use such tactics, we can do greatly in such exams, even if we don’t know the answers to few such questions, we can answer them by guessing to the nearest possible answer. 52. Using the push strategy is most appropriate when _____. 78. Strategy can be applied at which of the following levels? Strategic management process activate in the sequence of_______, a. The fundamental purpose for the existence of any organization is described by its . The strategy that encourages dealers and distributors to sell a product is known as a) Push b) Pull c) Combination d) Marketing Ans: A 60. In the airline industry, frequent-flyer programs, ticket kiosks, and e-ticketing are all examples of capabilities that are, 43. Ans. B) when consumers are able to perceive differences between brands . Plagiarism Prevention 5. 29. The product demand as high. University. Which of the following is an element of a firm’s remote external environment? Practice MCQ’s. A return-on-equity is below 25% and earnings per share of less than Rs. d. respond to strategic actions, but not to tactical actions. Unlike pull strategy, is appropriate for the products with high brand loyalty, where the consumers are well known about the differences in various brands, and they opt for a particular brand before they go shopping. Under the pull supply chain, the process of manufacturing and supplying is driven by actual customer demand. Which of the following is an issue considered in developing corporate strategies? Do not differ greatly for different size and type of organizations, b. The product demand as high. Of the following, which one would NOT be considered one of the components of a mission statement? Which of the following focuses on supporting the corporate and business strategies? The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. a. Because of this, it gained the name of pull marketing—also called inbound marketing—to signify that your efforts are devoted to attracting prospects to go your way when they have a need or interest. Best SOA Objective type Questions and Answers. 18. 49. c) Conducting research that is of a very high quality. 54. This study note answers these questions and gives you examples of each. d. fact that as more of a product is produced the cheaper it becomes per unit. b. ADVERTISEMENTS: 2. Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. 100+ Multiple Choice Questions and Answers on Strategic Management (MCQs). Which of the following activities are pre requisites for successful positioning? 80. 9. a. is a statement of a firm’s business in which it intends to compete and the customers which it intends to serve. Note that you do not need this feature to use this site. The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called: 10. Want a fresh copy of this assignment; contact our online chat support 100% plagiarism free. Marketing MCQ Marketing Management Chapter 15 Using the push strategy is most appropriate when _____. Continuous flow b. 15. B Survey Method. Terms of Service 7. Clearly, it can be complex to align supply and demand. c. one-time costs suppliers incur when selling to a different customer. A pull strategy is all about getting the customer to come to you. e. it gives a degree of discipline and formality to the management of a business. Match weakness with opportunities of the firm, d. Overcome its weakness and reducing threats. What is a Pull Marketing Strategy? d. What businesses are we in and what to do with those businesses? Detailed, realistic, manageable and measurable. 19. Image Guidelines 4. 64. Exam 10 May, questions Leibniz vs Descartes Exam 18 November 2017, questions Types … a. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. In a turbulent and competitive free enterprise environment, a firm will succeed only if it takes a(n) _____________ stance towards change. Strategic Management (MG3047) Academic year. 97. Content Guidelines 2. It provides organisations with a clearer sense of direction and purpose, b. 59. C Experimental Method. University. “A possible and desirable future state of an organization” is called: 73. A pull strategy is all about getting the customer to come to you. Of this assignment ; contact our online chat support 100 % plagiarism Free other stakeholders answer, must! Address _____ product levels and services equally useful for students for MBA, MMS, BBA Bcom. 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